BLOG by zaiss

July 26, 2006

Tastes Great

Filed under: BRANDING — zaiss @ 10:24 pm

In case you aren’t an avid comment reader, I wanted to call out Laura’s special link that she left on my earlier post.

screen shot from the frosties commercial

It left a smile on my face. Why can’t we get more marketing like that in the US? Seriously!

But what I find interesting is the tone in the ad… “They’re gonna taste great??” That wouldn’t work in America at all! We don’t want random future predictions, we need isntant gratification! It’s a minor point, but I find it interesting that the rhetoric has to be “It works,” “It’s the best,” “It tastes great.” Very declarative. Does that say something about our society?

No Comments »

No comments yet.

RSS feed for comments on this post.

Leave a comment

Powered by WordPress