Goodbye Customer Empathy
From days long ago in another life when I used to be a Flash junkie (that’s still true, isn’t it?) I signed up to receive the Macromedia Edge newsletter, which is full of interesting articles and the like. Occasionally I also get an email about a seminar, or a new product release. Since Adobe took over, it seems like the new thing is sending out best practices.
I received my second “Best Practices” email from Adobe today, and I can tell that they ran out of best practices pretty damn quickly (or else just stopped trying):
Upgrade. Yes, I suppose that would be a best practice in Adobe’s book – upgrading is the best way for them to be making more money. But this “best practice” belies the fact that there are plenty of tips and tricks in Flash that can be done without upgrading. And even if one does happen to upgrade, what best practices will he or she be able to take advantage of that weren’t there in earlier versions?
As for people like me, who do have the latest version of Flash, I’m starting to wonder if I will ever actually get anything remotely resembling a “best practice” tip in the near future.