BLOG by zaiss

August 24, 2007

Creepy Deja Vu

Filed under: BRANDING — zaiss @ 10:02 pm

So I was surfing the internet today, learning all the intricacies of Windows Movie Maker (don’t ask), when I came across a particularly disturbing ad:

Yet another search ad about eating spiders, this time from Microsoft. Seriously, stop it.

First thought: Eww, gross. Second thought: Wait a second. Haven’t I been asked that question before? Sure enough, almost two years ago, I was horrified at the same ad, only that time the culprit was Yahoo.

There must be billions of possible search queries out there… are we really hurting for original ideas so much that we need to reuse them? And even if we are… do we have to use spiders as the ad to copy? Why can’t we use a less scary query… like “Raindrops on roses and whiskers on kittens,” or “Why do birds suddenly appear every time you are near?”

In the meantime, my conclusion remains the same – only now, I’m avoiding two search engines for fear of spiders popping up out of nowhere.

August 17, 2007

Your Money is Now Our Money

Filed under: BREVITY — zaiss @ 12:34 am

What a good time it was to see the Aqua Teen Hunger Force movie in the theaters. Now that the DVD has been released, Facebook has an ad encouraging me to buy it, which says the following:

The ATHF DVD is full of exciting special features including an 80 minute alternate movie, music videos and a new intro.

I’ve heard of alternate endings, but alternate movies? Isn’t that just an additional feature film? Or could this be the next wave of DVD releases?

August 16, 2007

I’m Famous!

Filed under: BREVITY — zaiss @ 12:44 am

Autumn pointed out to me that the Acropolis Meet the Team video has been posted to Channel 9. For those who don’t know, Acropolis is the team inside Visual Studio that I work with every day - and I even make an appearance in the video!

A shot of me in the Acropolis Meet the Team video

Scroll ahead to to 7:30 to see that section. You also get to see my office mate Kathy, who is the videographer’s guide for the segment.

Unfortunately, the video is really large, and even if you take time to download it, playing it on a Mac isn’t straight forward, even with Windows Media Player. You’ll just have to take my word for it that, for a brief moment, I was a star.

August 15, 2007

Wrong Way

Filed under: BREAKDOWNS — zaiss @ 12:33 am

A handy bit of feedback on the back of a letter I sent in a while back - if you put it in the envelope wrong, you get a nice message through the window:

An envelope with a window to the letter underneath that reveals Wrong Way

But I wonder: Will people check for the presence of text (and call it good), or will they read “Wrong Way” and fix the error?

August 14, 2007

Circular Sudoku?

Filed under: THOUGHTS — zaiss @ 12:58 am

I like to play Sudoku at work I’m aware of a sidebar gadget on Vista that lets you play Sudoku. (Gotta be careful, my manager reads this. :)) One day when experimenting with this gadget (I was testing it, really…), I discovered a potential solution that, while technically correct, was counted as incorrect:

A solved sudoku that shows 8 spaces in 3 columns as incorrect, when in fact the solution is correct.

You see the incorrect values in red. You can go through the row / column / square checking or you can take my word for it – that solution is correct. However, the sidebar gadget seemed to think that this alternative, similar solution was the right one:

The sudoku solution counted as correct. The values in each column are rearranged, and this solution is also correct.

In fact, they’re both correct. Which brings up an interesting question to ponder: Under what circumstances are Sudoku solutions unique? When can multiple solutions exist?

Continuing on the train of deep Sudoku thinking, I noticed that the Sudoku games in this gadget don’t start off symmetrically (if you look at Sudoku puzzles in the books or newspaper, the starting values are symmetric along the diagonal). Is there something important about this symmetry? Is the symmetry at all correlated with unique solutions?

I call on some really smart math whiz (Eric) to solve this problem immediately.

August 13, 2007

Deleting the Baby With the Bath Water

Filed under: BREAKDOWNS — zaiss @ 12:49 am

Windows Vista has a new feature. While it’s always been possible to remove your Recycle Bin from the desktop, Vista saw fit to bubble up the command into the context menu, shown here:

A screen shot of the Vista recycle bin context menu, with the commands Empty Recycle Bin and Delete circled

I circled a couple commands in that shot, because they consistently confound me (even though I’ve been using Vista for well over 8 months now). One removes items from the Recycle Bin, and the other removes the Recycle Bin itself.

I know what you’re thinking – the commands are pretty straight forward semantically. No confusion there. But take a look at the dialogs that follow each command. If you say “Empty Recycle Bin” with one item inside, here’s the confirmation:

The dialog to empty the recycle bin with one item. Shows lots of detail about the item, including a large icon.

And with multiple items:

The dialog to remove multiple items from the recycle bin. A simple confirmation message with Yes No choices.

Did you notice the title of both of those dialogs? “Delete File” and “Delete Multiple Items.” So is it any wonder that my mental model associates the word “Delete” with the process of emptying my recycle bin?

It doesn’t help matters that the dialog for removing the recycle bin looks somewhat similar to one of the empty dialogs:

The dialog to remove the recycle bin from the desktop. Another simple dialog with Yes No prompts, except this one has an extra line telling you how to restore the Recycle Bin.

Take a second to associate the context menu commands with the dialog titles. You’ll learn that you Empty Recycle Bin to Delete and Delete to Remove Recycle Bin. Not straight forward anymore, is it?

So it should come as no surprise that I blazed through that last dialog one day and suddenly found my desktop to be without Recycle Bin. The only way I could figure out how to restore it – ask my office mate to delete hers so I could read the dialog that told me how to restore it.

Her response? “No way! I like my Recycle Bin.”

August 12, 2007

Learn Math With Toilet Paper

Filed under: BREAKDOWNS — zaiss @ 12:39 am

I know that a lot of people dislike math, but are we in such a sad state that something like this is really necessary?

The back of a Cottonelle toilet paper pack, showing a single roll, a double roll = 2 single rolls, and a triple roll = 3 single rolls

Is this a case of having too much space to say something and not knowing what to say? Or do they really think that the majority of their audience will get confused in interpreting the difference between single, double, and triple?

I feel that most fast food restaurants have conditioned us well enough to know the difference by now. However, if we were talking about “quadruple,” the explanation might be warranted. Burger King, for example, had to shorten it to “quad” for their Stacker promotion.

Clearly, quintuple is right out.

My favorite part of that image, though, is the decision to include communication back to the company as part of the overall message. Is this in case the Roll Size Guide confuses us to the point of feeling helpless? I think everyone should call 1-800-553-3639 to communicate their confusion and frustration.

August 11, 2007

Who Loves Ya?

Filed under: BRANDING — zaiss @ 2:32 pm

What? What do you mean, not me?! Just cuz I tend to blog in waves, and had a bit of downtime earlier… gosh, you’re all so picky… Look on the bright side. I’m back blogging again, which means at least another 2 weeks of posts. Or… not. We’ll see what happens.

Actually, the correct answer to the question is Flickr. In what must be a new marketing move, I noticed a new, subtle message in the latest Flickr logo:

Flickrs new logo that says Flickr Loves You

Flickr and its users, sitting in a tree…

Seriously, though, this is an interesting marketing tactic. Sure you could post your pictures online with Picasa, or Shutterfly, or Zoto, or Zoomr (though Zoomr is confusing - the big link says Discover but the logo says MasterCard). But do any of these sites love you?

Flickr loves you. And that should count for something. And I believe it counts for… being out of beta?

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