BLOG by zaiss

August 24, 2007

Creepy Deja Vu

Filed under: BRANDING — zaiss @ 10:02 pm

So I was surfing the internet today, learning all the intricacies of Windows Movie Maker (don’t ask), when I came across a particularly disturbing ad:

Yet another search ad about eating spiders, this time from Microsoft. Seriously, stop it.

First thought: Eww, gross. Second thought: Wait a second. Haven’t I been asked that question before? Sure enough, almost two years ago, I was horrified at the same ad, only that time the culprit was Yahoo.

There must be billions of possible search queries out there… are we really hurting for original ideas so much that we need to reuse them? And even if we are… do we have to use spiders as the ad to copy? Why can’t we use a less scary query… like “Raindrops on roses and whiskers on kittens,” or “Why do birds suddenly appear every time you are near?”

In the meantime, my conclusion remains the same – only now, I’m avoiding two search engines for fear of spiders popping up out of nowhere.

4 Comments »

  1. You are a funny funny man…and I believe for the record, the answer is “yes”.

    Comment by Autumn — August 25, 2007 @ 4:01 pm

  2. wait, so what’s your conclusion?

    Comment by Kayre — August 26, 2007 @ 11:09 am

  3. My conclusion is, clever ads that play on phobias result in the opposite effect and therefore I’m not using any search engines that might incidentally tell me about eating spiders while I sleep.

    Comment by zaiss — August 26, 2007 @ 11:00 pm

  4. Awhile ago, I opened a Snapple bottle of Iced Tea and the fact was that an average American ate 8 spiders a year.

    To this, I don’t know if that’s…true.

    Comment by Jenn — August 30, 2007 @ 8:31 pm

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